FAQ
Corporate video production, digital media or media relations may be new to you, or you may be an old hand with several productions to your credit. In any event, you'll want your next communications initiative to be a winner. Here's some frequently asked questions from prospective clients:
Q: Why should I hire Kicker for my next video or digital media project?
A: Because we ask questions. We want to fully understand your objectives and why they are important. We produce material that helps you achieve your goals. And nobody in this business has the kind of experience (both on the client and supplier side) and has the awards to prove it. And we don't charge premium fees. We're a small firm that just gets it. Contact us to discover why.
Q: How much does it cost to hire your team?
A: That depends on the project. We have done corporate videos that cost tens of thousands of dollars. We have also created them for a few thousand. We have created logos for under one thousand and online sales presentations for not much more. We want to find out what it is you want to do, then provide you with options. We like options. And we can make suggestions based on your goals. It all starts with a free consultation.
Q: I want to get some media coverage for my business. How do I do it?
A: First, you need a story to tell. What is it? Why should the media care? Will reporters think you only want free publicity? These are a few questions that require some thought on your part. Kicker's team is made up of former television reporters and anchors. We know what reporters want, we know how they want it and how to present it. So you're in capable hands. We'll introduce you to Kicker's "Golden Rules" for handing the media. We'll help you with key messages, write press releases and even invite reporters. We know how to get your business in the news, or help you handle the media during a time of crisis.
Q: I want to create or modify our crisis communication plan. Why should I hire Kicker for the job?
A: As award winning television reporters (Emmy, Edward R. Murrow, Associated Press etc) we have covered virtually every kind of crisis you can think of. In addition, our team is comprised of professional communicators with city and provincial agencies who over the years have created crisis plans, escalation procedures and managed news conferences, hostile reporters and nervous executives. We offer no nonsense, professional consulting.
Q: What is the process for getting started with Kicker?
A: Simple! Call us or email us and we'll be happy to discuss your next project. We can meet you at your office and provide you with smart answers and strong advice - with no strings attached. Drop us a line and let's get started.
Q: What's with your name Kicker? What does that mean?
A: It's an old TV news term. A "kicker" was the last story of the evening newscast. Generally, a fun story to help viewers forget about all the bad news.
